Season 01 · Casual
Clothes
for the
long hour
Soft substantial premium cotton. Made to keep it cool and comfortable all day, Specially designed for comfort, ease, structure and longevity. The long hour is the time you spend in your clothes, not the time it takes to make them.

The edit
Four to start with

Lookbook · Courtyard, 5.40pm
Shot in one afternoon, on the two people who fit-tested the season.
Meher wears the Long Hour Slip with the Ember Crew over her shoulders. Ishaan wears the Nine Yard Shirt with the Meridian Jacket, still raw.
See both looks
Vinod's loom, Bhujodi — roughly four metres of khadi a day.
Our cloth
Made for the way you move
- 01
Premium by feel, not by label
Soft, premium cotton chosen for its comfort, smooth hand and easy wear. Fabrics that feel good from the first wear and get better with time.
- 02
Comfort, considered
Relaxed silhouettes, thoughtful proportions and fabrics selected to keep you comfortable throughout the day — without losing their refined look.
- 03
Made to be worn
Versatile pieces designed to move effortlessly between everyday plans, evenings out and everything in between. Simple, polished and easy to live in.
Season 01 now available in hyderabad
Pick one piece. Wear it until it looks like yours.
Shop all 4 pieces






